Hello :)
My name is Odelia.
I'm a young fashion designer.
I live and work in Tel Aviv-Jaffa, Israel.

Ever since I can recall, I 've been crafting and sewing.
I recieved my first sewing machine at age 13, and haven't stoped since.
I have learned pattern making as a profession, and got my tranning as an assistant to a well known israeli fashion designer "dorin frankfurt",while gaining my experience-making outfits and clothes for editorials, video's and local preforments artists.
My brand was created 3 years ago,and is being runed and maintained by me from my little studio that is placed at my home.
In my designs I tell my stories,and the stories of other women around me, who inspire me.

THE PRINTS;
The unique textile prints are all original prints developed by me and my mother(Varda Arnold)-a retired interior textile designer,who has worked over the years for Esprit and Escada(Via israeli companies),and then digitally printed in a high quality pigment printer (that the most acurate and Eco friendly way to print-since it has no waist).
For all of the prints I've used natural fabrics-which are my favorites.

THE PATTERNS:
All of the patterns are made by me with special care and a deep understanding of different body types, then individualy cut and sewed on a small scale base.

PALESTINIAN EMBROIDERY:
The embroidery is all hand made traditional palestinian cross stitch.That has been made by a dear friend,called intisar,who's hand writing has been a great influance and impact on my design.


I belive in fashion manufactuaring integrity,fair trade
Design & Hand craft as a tool to improve and empower one's self and the invironment.